Olfra was created with one intention: to build a brand that redefines how fragrance is made—and to take that future to creators, labs, and enterprises everywhere. Science, craft, compliance, and AI come together so the people who shape scent can work with more clarity and control.
Why we are here
Great fragrance work deserves less friction.
Creating a formula can mean juggling ideas, ingredients, feedback, checks, and constant change. We think the tools should help with that work, not add more of it.
Our background is in AI and technology. Our focus is simple: use AI responsibly to make the next step clearer, so fragrance teams can spend more time creating.
The people behind Olfra
Built with care. Made for creators.
We are working to responsibly revolutionise how AI supports fragrance creation—one useful, understandable tool at a time.
OLFRA / 01Founder & CEO
A technology leader with 20+ years of experience delivering enterprise-scale digital transformation across FinTech, Insurance, Telecommunications, Manufacturing, Logistics, Personal Care, Home Care, and Consumer Goods. Specializing in Artificial Intelligence, Agentic AI, Python, Cloud Technologies, Data Analytics, and enterprise software engineering, he combines deep technical expertise with industry knowledge to build intelligent, scalable, AI-native products. Passionate about innovation and customer-centric design, he is focused on creating next-generation platforms that simplify complexity, automate decision-making, and enable organizations to innovate with confidence.
OLFRA / 02Co-founder
20+ years in technology, bringing practical AI thinking to the everyday work of fragrance teams.
OLFRA / 03CMO · Shweta
Shweta has a gift for turning customer needs into lasting value for the businesses and teams she works with. She combines sharp operational execution with genuine customer empathy — listening closely, building trusted relationships, and designing solutions that create real impact for clients and teams alike. Her background spans marketing communications, campaign execution, stakeholder engagement, and business operations, including time at the Indian School of Business (ISB).
01
Keep it human.
AI should support judgement, creativity, and collaboration—not replace them.
02
Make it useful.
Every feature should remove a little uncertainty from the formula process.
03
Earn trust.
Clear context and responsible choices are part of how we build.
